GoToWebinar also provides a public SDK, which developers can use to create custom widgets and plugins. Zoom also has an API and a dedicated website portal designed to help developers use it. GoToWebinar offers an API that allows third parties to develop their own integrations. As for Zoom, some of the most popular integrations that can be connected to it include Pipedrive, Hubspot, and Keap. Salesforce and Marketo are just a few of GoToWebinar’s 24 integration options. Zoom, for its part, offers a useful analytics dashboard but has very limited, if any, automation functionalities. With that said, though, there are no replay analytics tools. Lastly, GoToWebinar provides robust event analytics tools. Zoom lets users engage with participants via chats, polls, and Q&As, but they cannot send CTAs.
On the downside, there are no emoji reactions. User engagement isn’t an issue in GoToWebinar, which features polls, surveys, and a real-time engagement dashboard. Zoom offers its users a customizable registration page, but registration cannot be strictly moderated. The lack of embed forms, however, may affect conversion rates. GoToWebinar users can ensure that their prospects perceive their brand clearly with a personalized webinar channel. Zoom, while primarily intended to be used via a desktop application, can still be accessed in a browser or on mobile. GoToWebinar users can access the platform either in a web browser or through a mobile application.
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