This improvement also follows a number of recent enhancements to your digital experience including: I hope this helps you as you shop with us! After that, we'll analyze the results and determine the best next steps. This test will run for a few weeks as we observe behavior and make sure this is hitting the mark to improve shopping ease. I'm excited to hear your thoughts too if you get selected for the test. This first version proved effective with our panel of usability testers, and just enough for us to start to learn more with real world Customers. If the test proves successful, we could explore further improvements to improve the nearby airport shopping experience such as integrating all results into a single table or temporarily caching results as you open them. We had to make that change for this special type of a shop. It will be a a similar experience on our desktop website with one caveat, when doing a nearby airport search your outbound and return will split onto two screens vs one screen today on desktop. Note: We may choose to adjust or suspend the test at any time while we observe how things are working.īelow is an example from our mobile website. We will then include all of those results on one shopping page allowing you to easily shop across each market combination. You can select the whole area, one airport, or a few. If you are randomly selected for the test, you will see new checkboxes near certain groups of airports. This may appear while shopping for a fare using our desktop website or mobile website. Plus - it's been a common feature request over the years from our FlyerTalkers.įor the next few weeks, you may be randomly selected to use an early version of our new Nearby Airport Shopping feature.
Typically, I don't share the details of an A/B test that is in progress, but this change has already been noticed by a few outlets so wanted to keep you in the loop. Wanted to let you know that we've recently activated an A/B test of Nearby Airport Shopping.
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